The Privacy Policy outlines Company’s protocols regarding the gathering, utilization, and sharing of your data during your use of the Service, informing you of your privacy entitlements and legal protections. Company utilizes Your Personal data to enhance and offer the Service. Your utilization of the Service signifies your consent to the acquisition and utilization of information as delineated in this Privacy Policy.

Interpretation and Definitions


The capitalized terms in this document hold specific meanings as defined in the subsequent conditions. These definitions remain consistent whether the terms are expressed in singular or plural form.


For the intentions of this Privacy Policy

Account: A distinctive account established for your use in accessing our Service or specific segments of our Service via the Application.

Affiliate: Any proprietor, executive, director, partner, principal, employee, or legal entity with control over or controlled by the Company.

Application: The software application named FirstCash App developed by the Company and downloaded by you onto any electronic Device to utilize the Services.

Company: Referred to as “the Company”, “We”, “Us”, or “Our” in this Agreement, denoting FSIB PLC, incorporated in Bangladesh.

Country: Refers to Bangladesh.

Device: Any device through which you can access the Service by installing the Application, such as a computer, smartphone, or digital tablet.

Personal Data: Any information concerning an identified or identifiable individual.

Service: Encompasses all the services provided by the Company via the Application.

Service Provider: Any natural or legal entity processing data on behalf of the Company. This includes third-party entities or individuals engaged by the Company to facilitate, provide, or analyze the Service.

Usage Data: Data automatically collected, either generated by Service usage or from the Service infrastructure itself.

Location Data: Users’ precise or approximate location data collected for purposes including live movement tracking, safety features, fraud prevention, and legal compliance. FirstCash gathers this data when the FirstCash app is active on Your Device, whether in the foreground (app open and on-screen) or background (app open but not on-screen).

You: Denotes the individual utilizing or accessing the Service, or the company or legal entity on whose behalf such individual uses or accesses the Service via the Application.


Gathering and Utilizing Your Personal Data and Location Data

Types of Data Collected

Data Gathered During Application Usage

When utilizing Our Application, for the provision of its functionalities, the Company may collect, with your explicit consent:

  • Information about your real-time location and Location Data;
  • Details from your Device’s SIM Card (such as phone number);
  • Images and other data from your Device’s camera and photo library;

Location Data is obtained from your device solely after your explicit consent, with clear disclosure within the app.


We utilize this data to offer functionalities of Our Service and to enhance and tailor Our Service. The data may be transferred to the Company’s servers and/or a Service Provider’s server, or it may solely reside on your Device.

Utilization of Your Personal Data and Location Data

The Company may utilize Personal Data for the following objectives:

Providing and maintaining our Service: This includes monitoring the usage of our Service.

Contract performance: Developing, complying with, and executing contracts for the Services You have availed or any other contract with us via the Service.

Contacting You: Via email, telephone calls, SMS, or other electronic communication forms, such as push notifications within a mobile application, regarding updates or informational communications related to functionalities, products, or contracted Services, including necessary security updates.

Providing you: with news, special offers, and general information about other goods, Services, and events similar to those you have already availed or inquired about, unless you have opted out of receiving such information.

Managing your requests: Attending to and managing your requests to us.

Tracking your live location and movement: Collecting Your Location Data during operational hours to track routes and facilitate business requirements, Services, and operations.

Other purposes: Utilizing your information for purposes such as data analysis, identifying usage trends, determining the effectiveness of promotional campaigns, and evaluating and improving our Service, products, marketing, and your experience.

We may share your personal information in the following circumstances:


  • With Service Providers: Sharing your personal information with Service Providers to monitor and analyze the use of our Service and to contact you.
  • With Affiliates: Sharing your information with our affiliates, under the condition that those Affiliates follow this Privacy Policy.
  • With business partners: Sharing your information with our business partners to offer you certain products, Services, or promotions.
  • With Your consent: Disclosing your personal information for any other purpose with your consent.


Retention and Handling of Your Personal Data and Location Data:

The Company will uphold Your Personal Data and Location Data only for the duration necessary to fulfill the objectives outlined in this Privacy Policy. We will maintain and utilize Your Personal Data and Location Data as required to meet our legal obligations (e.g., retaining data to comply with relevant laws of the Country), resolve disputes, and enforce our legal agreements and policies. Additionally, the Company will retain Usage Data and Location Data for internal analytical purposes. Usage Data and Location Data are typically retained for a shorter duration, except in cases where this data is utilized to enhance security or improve the functionality of Our Service, or when legal obligations mandate extended data retention periods.

Disclosure of your Personal Data and Location Data:

Business Transactions:

In the event of a merger, acquisition, or asset sale involving the Company, Your Personal Data and Location Data may be transferred. Prior notice will be provided before Your Personal Data and Location Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement:

Under specific circumstances, the Company may be compelled to disclose Your Personal Data and Location Data if mandated by the laws of the Country or in response to valid requests from government authorities (e.g., a court, regulatory body, or government agency).

Other Legal Requirements:

The Company may disclose Your Personal Data and Location Data in good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate potential misconduct related to the Service
  • Safeguarding the personal safety of Service users or the general public
  • Defending against legal liability

Security Measures for your Personal Data and Location Data

While we prioritize the security of Your Personal Data and Location Data, it’s important to note that no method of transmission over the Internet or electronic storage is entirely secure. Despite our efforts to employ commercially acceptable measures to safeguard Your Personal Data and Location Data, we cannot guarantee its absolute security.

Children’s Privacy

Our Service is not intended for individuals under the age of 18, and we do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and become aware that your child has provided us with Personal Data, please contact us. If we discover that we have inadvertently collected Personal Data from anyone under the age of 18, we will take steps to remove that information from our servers. If we need to rely on consent as a legal basis for processing your information, and if the governing law requires parental consent, we may request consent from your parent before collecting and using that information.

Links to Other Websites

Our Service may include links to other websites. Clicking on these third-party links will redirect you to their respective sites. Please note that these external sites are not operated by us. We strongly recommend reviewing the Privacy Policy of these websites before proceeding. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.


Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time by posting the revised terms on our site. The revised terms take effect immediately upon posting. Therefore, we recommend periodically reviewing this page for any updates. We will notify you of any changes by posting a notice (or an amended Policy) on this page. These changes become effective immediately upon posting. Contact Us

If you have any questions about this Privacy Policy, you can contact us:

Any complaints relating to any matter herein can be addressed by contacting us through the following methods:

For any Complaint Call: 01938886207


E-mail us: or

Write us: CCS&CMC

Branches Control Division

First Security Islami Bank PLC.

Head Office

Bengal Centre (2nd floor)

28, Topkhana Road